Client: MockupHub
Scope: Brand Identity Development, Website Design, Copywriting, Social Media
Objective: Build a strong brand and online presence to help Rachel scale MockupHub from low-cost Etsy sales to a premium, systemized business—allowing her to attract ideal clients, increase pricing, and grow sustainably without overwhelm.
Rachel is an incredibly talented photographer and a devoted mother. When she came to me shortly after having her second child, she was exhausted, overwhelmed, and on the verge of burnout. She wanted to bring in more income for her family but refused to do so at the expense of time with them. However, self-limiting beliefs held her back—she didn’t think she could charge more for her work because she lacked a degree or formal accreditation. I reminded her that a piece of paper doesn’t determine her worth—her work speaks for itself. What she needed wasn’t validation, but the right business systems, a clear brand message, and the confidence to step into her value.
At the time, Rachel was selling mock-up photos for apparel brands on Etsy, but her business wasn’t growing. Her mock-ups were priced at just $5, and customers failed to see the full value of her work. She lacked a cohesive brand, struggled with marketing, and needed efficient systems to balance her business with motherhood.
To turn things around, we developed a structured, strategic plan:
- Brand Positioning & Messaging: We redefined Rachel’s brand to highlight the high-quality, custom nature of her photography. Her messaging shifted from “affordable mock-ups” to premium, niche-specific images that helped apparel brands stand out.
- Pricing & Value Perception: Instead of undervaluing her work, we introduced higher-tiered pricing, emphasizing exclusivity and quality over quantity.
- Website & Digital Presence: A professional, streamlined website positioned her as an expert and made it easier for clients to book her services.
- Marketing & Sales Funnels: We created automated systems to attract the right audience—apparel brands and e-commerce businesses willing to invest in high-quality visuals.
- Business Systems & Time Management: Simple, effective workflows helped Rachel manage client inquiries, orders, and editing efficiently without sacrificing family time.
- Revenue Growth: Rachel went from struggling to sell $5 images to making over $5,000 per month in passive income from her mock-ups alone.
- Higher-Paying Clients: With strategic positioning, she attracted brands willing to pay premium rates for her custom work, leading to additional $2,500+ per project on top of her passive income.
- Time Freedom: By implementing automated systems and workflows, she was able to cut her workload in half, allowing her to spend more time with her family while still growing her business.
- Confidence & Mindset Shift: Perhaps the most significant result—Rachel now fully believes in her worth as a photographer and business owner.
Rachel’s story is a powerful example of how creative entrepreneurs often hold themselves back—not because they lack skill, but because they struggle to see their own value. When you build a strong brand, implement efficient business systems, and step into the confidence of your worth, you create a business that thrives—without sacrificing the things that matter most.
Ditch the burnout, charge what you're worth, and build a six-figure creative business—without sacrificing your passion or freedom.
