Client: Fenwick & Oliver
Scope: Brand Identity Development, Social Media Strategy
Objective: To transform Fenwick & Oliver from skilled artisans into a thriving, recognizable brand by refining their brand identity, clarifying their messaging, and developing a structured content strategy. By aligning their craftsmanship with their passion for hospitality, we aimed to create a compelling narrative that would resonate with their audience, establish their presence online and in-person, and ultimately set them up for sustainable growth.
Lisa and Don were the perfect creative duo—Don, the woodworking mastermind, and Lisa, an attorney and a designer with a deep love for hosting and gathering. For Lisa, home wasn’t just a place—it was an experience. She believed in creating warm, inviting spaces where people could come together, share meals, and make memories. This love of hospitality was woven into every piece they made—heirloom-quality wood decor designed to bring people together.
"How do we actually sell our work—both online and in person?"
That’s where I came in. My goal? Help them refine their brand, develop their message, and create a content strategy that would set them up for success. Lisa and Don had all the talent but lacked the strategic foundation to turn their skills into a business.
- No clear brand identity – They made beautiful pieces but struggled to communicate what made them special.
- Unclear messaging – They weren’t sure how to connect their passion for woodworking and hosting
into a compelling story.
- No structured content strategy – They needed a way to showcase their work consistently on social media.
- Limited online presence – They had no idea who they were trying to reach, and no clue about how to begin marketing.
The first step was getting crystal clear on what Fenwick & Oliver stood for.
- Defined Fenwick & Oliver’s unique story—craftsmanship, heritage, and timeless design.
- Shifted their messaging from “we make wood decor” to “we craft heirloom pieces that bring people together.”
- Created a compelling brand identity that reflected Lisa’s love for gathering and Don’s dedication to craftsmanship.
** This clarity was so powerful that before we even finished the process, Lisa and Don made a bold decision—they leased a storefront. They finally saw the full vision of their business and knew they were ready to take that leap.
- Develop social media templates that made it easy to post consistently.
- Create content ideas and themes aligned with their brand story.
- Develop a storytelling approach that connected their craftsmanship with Lisa’s love of hosting.
- Establish a content calendar to streamline their social media efforts.
- By focusing on consistent, engaging content, Lisa and Don were able to start building an audience and showcasing their work in a way that felt authentic to them.
- A refined brand identity that told their story.
- A defined audience, making their content more effective.
- A social media strategy with templates and a content calendar, making posting easier and more strategic.
- A storefront lease secured before we even finished, proving the power of a clear vision and message.
Lisa and Don no longer wondered, "How do we share our work?"—they now had a roadmap for content and a way to connect with their audience.
- A clear brand identity that tells a compelling story.
- Messaging that connects with the right audience.
- A structured content strategy to showcase your work.
- A social media plan that feels manageable and sustainable.
When you truly understand what you do, who you serve, and why it matters, bold decisions become easy. For Lisa and Don, clarity led to confidence—and confidence led to action. Before we even finished their strategy, they took the leap and secured a storefront, knowing exactly where they wanted to take their business next. With strategic guidance and a clear content plan, Lisa and Don built a brand that wasn’t just profitable—it was built to last.
Ditch the burnout, charge what you're worth, and build a six-figure creative business—without sacrificing your passion or freedom.
