Client: Dandelion Floral - Wyoming
Scope: Brand Identity Development, Social Media
Objective: Transform Dandelion Floral from a low-cost floral solution for DIY weddings to an attractive systemized brand that attracts ideal clients, allows for higher pricing, and supports sustainable growth without overwhelm.
Before launching Dandelion Florals, Teresa was a biologist with a deep passion for flowers and nature. However, turning that passion into a thriving business in Wyoming—a place where growing things isn’t exactly easy—was an entirely different challenge.
When we first met, she was barely working out of her garage, struggling to get clients who valued her work, and feeling desperate for a way to make her floral business sustainable. She had the talent, but she didn’t know how to make the business side of things work. That’s when I encouraged her to use what she had and commit to the journey ahead—"jump in or get off the pot," as my grandfather would say.
Dandelion Florals lacked a clear business strategy, brand identity, and pricing model. The majority of her wedding clients had tiny budgets, often between $200 and $500, which made it nearly impossible to grow. She needed a way to attract better-paying clients while positioning her business for long-term success.
On top of that, working out of her garage with limited resources made it difficult to scale. She needed a plan that would allow her to grow sustainably, establish a strong reputation, and eventually move into a professional space.
Through strategic branding, pricing adjustments, and a clear marketing approach, Dandelion Florals underwent a complete transformation. Teresa rebranded her business with a refined identity, giving her the confidence to position herself as a high-end florist.
Her success was so evident that even her husband, a doctor, saw the potential and decided to join the business.
Dandelion Florals’ journey is proof that passion alone isn’t enough—you need strategy, confidence, and a willingness to go all in. By shifting her mindset, refining her brand, and stepping into a bolder version of herself, Teresa was able to create a thriving business that aligned with her dreams.
For entrepreneurs, the lesson is simple: think bigger, commit fully, and build a business that fits the life you want—not the other way around. When you stop playing small and embrace your potential, growth isn’t just possible—it’s inevitable.
Ditch the burnout, charge what you're worth, and build a six-figure creative business—without sacrificing your passion or freedom.
