Client: All That & A Bar Of Soap
Scope: Brand Identity Development & Product Packaging
Objective: Build a cohesive, professional brand identity before designing packaging that would stand out and sell.
Sarah, the creator of Sarah’s Soaps and Such, had a fantastic product but struggled to break through the oversaturated handmade soap market. Without a strong brand identity or professional packaging, her soaps blended into the crowd, making it difficult to gain customer trust and build a loyal following. She needed more than just a great product—she needed a brand that resonated and packaging that commanded attention.
With a tight budget and an overwhelming number of product variations, Sarah faced the added challenge of not being able to allocate enough funds for custom packaging.
Sarah needed a strategy to stand out, gain attention and build trust with customers. She needed a visual identity, to simplify her product lineup and build a cohesive visual identity and packaging to match.
Together, we transformed her business into All That And A Bar Of Soap, a brand that exuded personality, trust, and professionalism.
-Simplified Product Lineup – Focusing on just a few key products at launch, allowing Sarah to prioritize quality over quantity, stay within her budget, and avoid being overwhelmed.
-Strategic Packaging Design – Creating packaging that didn’t just look beautiful but also spoke directly to customers, making the products irresistible on crowded shelves.
-Messaging Refinement – Crafting clear, compelling brand messaging that resonated with customer needs and positioned Sarah as the go-to expert in her niche.
-Social Media Templates – Equipping Sarah with visually cohesive and engaging social media assets to connect with her audience and drive sales.
-Smart, Budget-Friendly Solutions – Proving that you don’t need a massive budget to create big impact. With strategic decisions and a clear vision, Sarah could have got her products to market without financial strain.
By simplifying her product lineup and focusing on a strong brand identity and professional packaging,
Sarah set the stage for success.
With fewer products to manage, she was able to refine her messaging, allowing her to connect more effectively with her target audience. Her newly designed, standout packaging—created through her newly learned design skills—instilled trust and helped her products pop on the shelf. Focused product photography further elevated her brand’s presence
online, driving more visibility and customer interest. While Sarah didn’t hit her ambitious $80K sales target in year
one, she exceeded her initial sales goals and laid a solid foundation for future growth. Her clear brand and streamlined approach positioned her for long-term success, allowing her to gradually expand her product range as her business continued to grow.
Sarah’s journey highlights the power of brand clarity, strategic packaging, and focused messaging.
Even with a limited budget, All That And A Bar Of Soap demonstrates how practical decisions, a clear vision, and bold changes can transform a small business.
Success isn’t always about numbers; sometimes it’s about growth in other areas—like building trust, refining your brand, and positioning yourself for long-term wins.
Sarah’s story proves that with the right strategy, small steps can lead to meaningful, sustainable growth.
Ditch the burnout, charge what you're worth, and build a six-figure creative business—without sacrificing your passion or freedom.
